Why we use Swarovski crystals?
Swarovski is the premium brand for the finest crystal elements. For more than 100 years, the company has been recognized for its pioneering spirit, its collaborations with designers, and its responsible behavior.
In its continuous effort to strive for excellence and the highest standards of customer service, Swarovski has created a comprehensive product and service offering that delivers distinctive values to its customers.
X-CUT
Swarovski’s unique X-Cut technology is based on scientific principles developed by the Gemological Institute of America for grading diamonds. Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by the interplay of multilayered surfaces and angles, with XILION and XIRIUS as the most prominent examples. This ‘science of geometry’ raises crystals’ brightness, fire, and scintillation to an unmatched level of brilliance.
HOTFIX GLUE
Swarovski’s revolutionary Hotfix technology offers a flexible and durable way to apply crystals. The glue’s broad activation window, beginning at already low temperatures, makes it possible for customers to align the application time and temperature in a way that is appropriate to their specific requirements. Hotfix’s suitability for all textiles commonly used in the industry means that it is ideal for a vast array of clothing, interiors, and accessories. Its adhesive strength and washability make it the preferred choice of international brands and designers.
PLATINUM PRO
Using its vast research and technological capability, Swarovski has set a new standard in the lifespan of crystals with its new advanced Platinum Pro foiling technique. Platinum Pro is not only resistant to environmental damage from chlorine, salt water, and perfume—it can also withstand processes such as soldering and electroplating, giving it unprecedented durability.
CRYSTALS - MADE IN AUSTRIA
Austria has become synonymous with quality. With a highly skilled workforce, supported by fair working conditions in accord with the high environmental standards, it has built a reputation for technical expertise, precision engineering, and reliability. Originally, it was the country’s natural abundance of water that prompted Daniel Swarovski, in 1895, to establish his company in Wattens, high in the Austrian Alps. It was here that sustainable hydroelectric power could be used to drive his machinery—and his vision. Swarovski continues to invest in the future, leading this culture of innovation, sustainability, and respect for individual wellbeing that underpins Austria’s success.
